CENTRAL IOWA AIR

OPPORTUNITY
Create a banner to represent the flight school both at the airport and recruiting events to aid in attracting new students. Capture the fun and adventure of flying while giving representation to women in aviation. The client said they wanted graphic elements, in the vein of University of North Dakota’s visual identity, putting the school forth as a school which prizes excellence and integrity.

SOLUTION
With the goal being to attract new students who have not yet enrolled, I chose a concept that embraced the purpose of the taxiway: to get to the runway. The fun part. The adventure. The goal. The dream. The client requested a female student for the image, so I chose a student who was successful in getting her license to pose with one of the school’s airplanes. Fun fact, this is the airplane she passed her checkride in!