MY DRINK NATION

Tailgate Campaign

OBJECTIVE

Engage with customers through the love of their favorite team and their favorite sports.

SOLUTION

The soul of My Drink Nation was connecting with people over a drink, and how better to do that than around the 50-yard line. I tapped into people’s passion for college athletics and the way sporting events bring us together, for better or worse, win or lose, in community. I used photos to create relatable and emotionally impactful compositions and included a variety of teams to engage people all over the country.

Role
Designer, Photographer

Client
My Drink Nation

west virginia hat with mason jar of moonshine navy banner says take me home
university of florida colored beads on a christmas tree "some colors are never out of season" text to the left
university of nebraska sunglasses on car dashboard with silver and red beads text reads happy gameday
marching band shoes and piccolo with text that reads always proud always in step
university of central florida mug with crossword and reading glasses and a plate of toast black banner text reads "loyal always"
laundry basket full of collegiate clothing with text to the right that reads "lucky or not that sweatshirt probably needed a wash"
grill with iowa state koozie with text above it that reads "hit it hard every yard"
iowa and iowa state mason jar glasses with text that reads beat the hawks
grocery list on markerboard on fridge with game day tip that reads "bring your stretchy pants"
a house divided flag with iowa state and iowa an iowa state football iowa hawkeye baseball cap text reads "beat state"
alabama headband, beads and facepaint with the words "bleeding excellence"
iowa hawkeyes hoodie with a yellow banner that says "team spirit"
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My Drink Nation Logo
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MDN Drink Recipes