OBJECTIVE

Create a poster and a series of templates that aim to inform guidance counselors, students and parents of the opportunities in masonry and stir enthusiasm for a future career in it.

SOLUTION

I chose fun, youthful colors to appeal to the students with whom they are trying to cultivate interest. I took some of the elements of masonry (trowel and brick wall) and integrated them with other design elements. I seamlessly adapted the theme to the postcard and the brochure while making it clear where the user is to input their own text, preserving the design. Finally, I chose a typeface that was also available to the client through Adobe Fonts.